Last updated: 14 March 2026

LoveTimeAI ("we", "our", or "us") operates the website lovetimeai.com. This Privacy Policy explains how we collect, use, and share information about you when you use our website and tools. We take your privacy seriously and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Information We Collect

1.1 Information You Provide

Our interactive tools (Love Calculator, Zodiac Compatibility, Days Together Calculator, and Message Generator) process information entered by you. This information is processed entirely in your browser and is never transmitted to or stored on our servers. We do not retain names, dates, or any other details you enter into our tools.

1.2 Information Collected Automatically

When you visit our website, we and our third-party partners may automatically collect certain technical information, including:

  • Your IP address (anonymised)
  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website
  • Device type (desktop, mobile, tablet)

This data is collected through cookies and similar tracking technologies. Please see our Cookie Policy for full details.

1.3 Contact Form Data

If you contact us via our contact page, we collect your name, email address, and message content. This is used solely to respond to your enquiry and is not shared with third parties.

2. How We Use Your Information

We use the information we collect for the following purposes:

  • To provide our service — to operate and improve the website and its tools.
  • Analytics — to understand how visitors use our site, which helps us improve content and user experience. We use Google Analytics 4 for this purpose.
  • Advertising — to serve relevant display advertisements through Google AdSense. These ads are served based on your browsing behaviour and may use cookies.
  • Communication — to respond to your enquiries submitted through our contact form.
  • Legal compliance — to comply with our legal obligations.

3. Google AdSense and Advertising

We participate in Google AdSense, which means Google may use cookies to serve ads based on your prior visits to our website or other websites. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google's Ads Settings. Alternatively, you can opt out of third-party vendor use of cookies for personalised advertising by visiting aboutads.info.

For more information about how Google uses data collected via our site, please see Google's Privacy & Terms.

4. Cookies

We use cookies to improve your experience on our website. For detailed information about which cookies we use and how to control them, please read our Cookie Policy.

5. Data Sharing

We do not sell your personal data. We may share information with:

  • Google Analytics — for website analytics (anonymised data).
  • Google AdSense — for advertising purposes, subject to your cookie consent.
  • Legal authorities — where required by law or to protect our legal rights.

6. Data Retention

Contact form submissions are retained for up to 12 months. Anonymised analytics data is retained for up to 26 months as per Google Analytics defaults. You may request deletion of any personal data we hold about you at any time.

7. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

  • Right of access — to request a copy of the personal data we hold about you.
  • Right to rectification — to request correction of inaccurate personal data.
  • Right to erasure — to request deletion of your personal data ("right to be forgotten").
  • Right to restrict processing — to request that we limit how we use your data.
  • Right to data portability — to receive your data in a structured, machine-readable format.
  • Right to object — to object to our processing of your data for direct marketing or legitimate interests.

To exercise any of these rights, please use our contact form and select "Privacy / Data Request". We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

8. Children's Privacy

Our website is intended for users aged 18 and over. We do not knowingly collect personal data from children under 18. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

9. Links to External Websites

Our website may contain links to affiliate partners and external websites. We are not responsible for the privacy practices of those websites. We encourage you to review their privacy policies before providing any personal information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The date at the top of this page indicates when the policy was last updated. Continued use of our website following any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: